Introduction to Workato

Are you drowning in repetitive tasks that drain your team’s productivity? Do you find yourself juggling multiple business applications that don’t seem to talk to each other? If you’re looking for a way to streamline your workflows and integrate your business systems without extensive coding knowledge, you’re not alone. Businesses today face the growing challenge of managing an ever-expanding tech stack, and the disconnection between these tools can lead to inefficiencies, data silos, and missed opportunities.

What is Workato and its Purpose?

Workato is an intelligent automation platform that enables businesses to integrate their apps, data, and workflows with minimal coding. Unlike traditional integration platforms that require extensive technical expertise, Workato combines enterprise-grade integration capabilities with ease of use, making it accessible to both IT professionals and business users.

At its core, Workato serves as a bridge between your various business applications, allowing them to communicate and work together seamlessly. The platform uses a recipe-based approach to automation, where each “recipe” represents a specific workflow that connects different applications and executes actions based on triggers and conditions.

Workato’s purpose is to democratize integration and automation, enabling organizations to:

• Connect cloud apps, on-premises systems, and databases without complex coding
• Automate cross-functional business processes
• Unify data across the enterprise
• Boost productivity by eliminating manual tasks
• Enable business users to participate in automation initiatives

Who is Workato Designed For?

Workato caters to a diverse range of users across organizations of all sizes, from SMBs to large enterprises. The platform is particularly valuable for:

IT Teams and Developers: IT professionals can leverage Workato to build complex integrations at scale while maintaining governance and security standards. The platform reduces the burden on IT by providing a solution that both technical and non-technical users can operate.

Business Users: Thanks to its intuitive interface and pre-built connectors, business analysts and operations teams can create automated workflows without depending entirely on IT resources.

Line of Business Leaders: Department heads in Sales, Marketing, HR, Finance, and Customer Support can use Workato to automate processes specific to their functions.

Enterprise Architects: Those responsible for designing and implementing technology solutions across the organization can use Workato to create a cohesive integration strategy.

Digital Transformation Leaders: Teams driving digital initiatives can accelerate their projects by quickly connecting systems and automating processes that span multiple applications.

Getting Started with Workato: How to Use It

Starting your automation journey with Workato is straightforward:

1. Sign up for an account: Visit Workato’s website and sign up for a free trial or request a demo.
2. Define your integration needs: Identify the applications you want to connect and the workflows you want to automate.
3. Build your first recipe: Use Workato’s recipe builder to:

• Select a trigger (the event that starts your workflow)
• Choose the actions that should occur when the trigger is activated
• Configure the data mapping between applications

4. Test and deploy: Test your recipe thoroughly before deploying it to your production environment.
5. Monitor and refine: Use Workato’s monitoring tools to track the performance of your recipes and refine them as needed.

For example, a simple recipe might trigger when a new lead is created in your CRM (like Salesforce), automatically check if the lead already exists in your marketing automation tool (like HubSpot), and if not, create a new contact there and add them to a nurture campaign.

Workato’s Key Features and Benefits

Core Functionalities of Workato

Workato stands out in the integration platform market with several powerful capabilities:

1. Recipe-Based Integration
Workato uses a recipe metaphor for creating integrations. Each recipe consists of a trigger and one or more actions, making the process intuitive even for those without coding experience.

2. Comprehensive Connector Library
The platform offers 1,000+ pre-built connectors for popular business applications, including:

• CRM systems (Salesforce, HubSpot, Microsoft Dynamics)
• Marketing platforms (Marketo, Mailchimp)
• ERP solutions (NetSuite, SAP)
• Productivity tools (Google Workspace, Microsoft 365)
• Collaboration software (Slack, Microsoft Teams)
• Database systems (MySQL, PostgreSQL, Oracle)
• And many more

3. AI-Powered Automation
Workato incorporates AI in several ways:

• Suggesting recipes based on your business needs
• Automating data mapping between applications
• Providing intelligent error handling
• Offering anomaly detection to identify unusual patterns

4. Enterprise-Grade Security
Security features include:

• End-to-end encryption
• Role-based access control
• Compliance with standards like SOC 2, HIPAA, and GDPR
• Private connectivity options for on-premises systems

5. Workbot for Enterprise Messaging
Workato’s Workbot allows users to interact with their business applications directly from messaging platforms like Slack, Microsoft Teams, and Workplace by Facebook.

6. Automation Lifecycle Management
Tools for version control, testing, and deployment across different environments (development, staging, production).

Advantages of Using Workato

Implementing Workato offers numerous benefits for organizations:

🚀 Accelerated Digital Transformation
Workato enables businesses to connect their systems quickly, accelerating digital transformation initiatives by removing integration bottlenecks.

💰 Reduced Integration Costs
By simplifying the integration process and reducing the need for specialized developers, Workato can lower the total cost of ownership for integration projects by up to 60%.

⏱️ Time Savings Through Automation
Users report saving hundreds of hours per month by automating repetitive tasks across departments.

🔄 Business Agility
The ability to quickly connect new applications and modify workflows allows businesses to adapt more rapidly to changing requirements.

🤝 Enhanced Collaboration
By breaking down data silos, Workato improves collaboration between departments and gives everyone access to the information they need.

📊 Improved Data Quality
Automating data synchronization between systems reduces manual entry errors and ensures consistency across the organization.

🛡️ Governed Citizen Development
Workato’s approach allows business users to create their own automations within IT-defined guardrails, fostering innovation while maintaining control.

Main Use Cases and Applications

Workato’s versatility makes it suitable for a wide range of scenarios:

Customer Experience Automation

• Synchronizing customer data across CRM, marketing, and support systems
• Automating lead qualification and routing
• Creating 360-degree customer views by consolidating information from multiple sources
• Streamlining order processing and fulfillment

HR and Employee Onboarding

• Automating new hire processes across HR, IT, and facilities
• Synchronizing employee data between HRIS, payroll, and other systems
• Streamlining leave requests and approvals
• Creating self-service portals for common HR requests

Financial Operations

• Automating quote-to-cash processes
• Reconciling data between ERP and financial systems
• Streamlining accounts payable and receivable workflows
• Automating financial reporting

IT Service Management

• Creating automated incident management workflows
• Connecting ITSM tools with monitoring and alerting systems
• Automating user provisioning and deprovisioning
• Building self-service IT request fulfillment

Supply Chain Management

• Connecting inventory, order management, and shipping systems
• Automating supplier onboarding and management
• Creating real-time visibility across the supply chain
• Streamlining procurement processes

Exploring Workato’s Platform and Interface

User Interface and User Experience

Workato has invested significantly in creating an interface that balances power with usability. The platform’s design philosophy focuses on making complex integration accessible to users with varying technical backgrounds.

Recipe Builder
The centerpiece of Workato’s interface is the recipe builder, which uses a visual, drag-and-drop approach to creating integrations. Key elements include:

• Trigger Selection: A straightforward way to choose what initiates your workflow
• Action Configuration: Intuitive screens for setting up each step in your process
• Data Mapping: Visual tools for connecting fields between different applications
• Condition Setting: Easy-to-use logic builders for adding decision points

Dashboard and Monitoring
Workato provides comprehensive visibility into your automations with:

• Real-time monitoring of recipe executions
• Detailed logs for troubleshooting
• Performance analytics to identify bottlenecks
• Alerts for failed or stalled recipes

Community Recipe Exchange
One of Workato’s most valuable features is its community recipe exchange, where users can:

• Browse thousands of pre-built recipes for common integration scenarios
• Adapt existing recipes to meet specific needs
• Share successful recipes with the community
• Learn best practices from other users’ implementations

The learning curve for basic functionality is relatively gentle, with many users able to create simple recipes within hours of starting with the platform. More complex scenarios involving custom APIs or advanced logic naturally require deeper understanding, but Workato provides extensive documentation and examples to facilitate the learning process.

Platform Accessibility

Workato is designed to be accessible across various contexts:

Browser-Based Interface
The primary way to interact with Workato is through its cloud-based interface, which works across modern browsers and doesn’t require any software installation.

Mobile Accessibility
While Workato doesn’t offer a dedicated mobile app, its responsive web interface allows for basic monitoring and management from mobile devices.

API Access
For programmatic interaction, Workato provides APIs that allow developers to:

• Create and manage recipes
• Monitor execution status
• Trigger recipes from external systems
• Integrate Workato into custom applications

On-Premises Connectivity
For organizations with on-premises systems, Workato offers:

• Secure agents that connect to internal systems without opening firewall ports
• Support for VPN and direct connect options
• The ability to keep sensitive data within your network

Accessibility Features
Workato includes several features that enhance accessibility for users with disabilities:

• Keyboard navigation support
• Screen reader compatibility
• Configurable color themes
• Text scaling options

Workato Reviews and User Feedback

Pros and Cons of Workato

Based on user reviews from platforms like G2, Capterra, and TrustRadius, here’s a balanced assessment of Workato’s strengths and limitations:

✅ Pros:

1. Ease of Use: Many users praise Workato’s intuitive interface, which makes it accessible to both technical and non-technical team members.
2. Connector Quality: The pre-built connectors are robust and cover a wide range of applications, reducing the need for custom development.
3. Powerful Logic Capabilities: Despite its user-friendly interface, Workato doesn’t compromise on advanced functionality, offering complex branching, looping, and error handling.

4. Recipe Community: The extensive library of community recipes significantly accelerates implementation by providing templates for common integration scenarios.
5. Reliability: Users consistently mention the platform’s reliability, with automations running consistently without requiring constant maintenance.
6. Customer Support: Workato’s support team receives high marks for responsiveness and technical expertise.

❌ Cons:

1. Pricing: Multiple reviews mention that Workato can be expensive, particularly for smaller organizations with limited integration needs.
2. Learning Curve for Advanced Features: While basic recipes are easy to create, mastering more complex scenarios requires significant investment in learning the platform.
3. Documentation Gaps: Some users note that documentation for newer or more specialized features can be sparse or difficult to navigate.

4. Performance with Large Data Volumes: A few reviews mention performance challenges when processing very large datasets.
5. Limited Custom UI Building: Compared to some competitors, Workato offers fewer options for creating custom user interfaces for automations.
6. Connector-Specific Limitations: Occasionally, users encounter limitations with specific connectors that require workarounds.

User Testimonials and Opinions

Here are some representative user testimonials gathered from review sites:

“Workato has transformed how we approach integration at our company. Before, connecting our systems was a bottleneck that only our developers could address. Now, our business teams can create many of the integrations themselves, freeing up IT resources for more strategic projects.” – Director of IT, Mid-Size Financial Services Company

“The recipe concept makes automation approachable. We’ve been able to automate processes across sales, marketing, and customer support that previously required manual intervention. Our team estimates we’re saving about 30 hours per week across departments.” – Operations Manager, E-commerce Business

“Workato’s pricing model was initially a hurdle for us as a growing startup, but the ROI has been undeniable. We’ve eliminated so many manual processes that we’ve essentially gained back two full-time employees worth of productivity.” – CTO, SaaS Startup

“While I love many aspects of Workato, I do find that creating truly complex recipes requires more technical knowledge than advertised. It’s still far easier than custom coding, but there’s definitely a learning curve.” – Business Analyst, Healthcare Organization

“The community recipe exchange is a game-changer. We’ve been able to implement complex integrations in days rather than weeks by starting with community recipes and customizing them to our needs.” – Automation Specialist, Retail Company

According to G2 ratings, Workato maintains an impressive 4.7/5 stars based on over 500 reviews, placing it among the leaders in the Integration Platform as a Service (iPaaS) category.

Workato Company and Background Information

About the Company Behind Workato

Workato was founded in 2013 by Vijay Tella (CEO), who previously co-founded Tibco Software and served as Chief Strategy Officer at Oracle. The company’s mission is to help organizations harness the power of integration and automation without the complexity traditionally associated with these technologies.

Company Growth and Funding

Workato has experienced significant growth since its founding:

• In January 2021, the company raised $110 million in Series D funding at a valuation of $1.7 billion
• This was followed by a Series E round of $200 million in December 2021, valuing the company at $5.7 billion
• The company has raised over $420 million in total funding to date
• Investors include Altimeter Capital, Battery Ventures, Insight Partners, Tiger Global, and Redpoint Ventures

Company Culture and Leadership

Workato maintains a culture focused on innovation and customer success. The leadership team brings experience from companies like ServiceNow, Salesforce, Oracle, and Tibco. Key executives include:

• Vijay Tella, CEO and Co-founder
• Gautham Viswanathan, Co-founder and Head of Product
• Harish Shenoy, Co-founder and VP of Engineering
• Carter Busse, CIO
• Bhaskar Roy, Chief Marketing Officer

Global Presence

Headquartered in Mountain View, California, Workato has expanded its global footprint with offices in:

• Singapore (Asia-Pacific headquarters)
• London (European headquarters)
• Bangalore, India
• Tokyo, Japan
• Sydney, Australia
• Paris, France

The company serves thousands of customers worldwide, including Fortune 500 companies across various industries such as technology, healthcare, financial services, and manufacturing.

Recognition and Awards

Workato has received numerous industry accolades, including:

• Named a Leader in the 2023 Gartner Magic Quadrant for Enterprise Integration Platform as a Service
• Recognized as a Leader in The Forrester Wave™: Enterprise iPaaS
• Included in the Forbes Cloud 100 list
• Winner of multiple G2 awards, including Leader in iPaaS and Best Software Products

Workato Alternatives and Competitors

Top Workato Alternatives in the Market

If you’re evaluating integration platforms, consider these leading alternatives to Workato:

1. Zapier – A popular automation tool focused on simplicity and accessibility for non-technical users. Zapier excels at connecting web applications with a straightforward trigger-action paradigm.
2. Microsoft Power Automate – Part of the Microsoft Power Platform, this tool offers deep integration with Microsoft products and a range of connectors for third-party applications.
3. Mulesoft – Owned by Salesforce, Mulesoft provides powerful API management and integration capabilities, particularly strong for complex enterprise environments.

4. Tray.io – A flexible automation platform that balances ease of use with advanced capabilities for both simple workflows and complex enterprise integrations.
5. Boomi – An established iPaaS solution (now part of Dell) with comprehensive integration capabilities and a focus on enterprise-grade reliability.
6. Integromat (Make) – Known for its visual interface that allows users to create complex scenarios with conditional logic and transformations.

7. Celigo – An iPaaS with pre-built integration apps for common business processes, particularly strong in NetSuite integrations.
8. Jitterbit – An integration platform that offers API creation and management alongside traditional integration capabilities.

Workato vs. Competitors: A Comparative Analysis

Here’s how Workato stacks up against some of its main competitors:

Workato vs. Zapier

Aspect	Workato	Zapier
Target Users	Business users to IT professionals	Primarily non-technical users
Complexity Support	Handles simple to very complex integrations	Better for simpler automations
Enterprise Features	Strong enterprise security and governance	Limited enterprise capabilities
Pricing	Enterprise pricing model (higher entry point)	Tiered pricing starting at lower price points
On-premises Support	Strong on-premises connectivity	Limited to cloud applications
Learning Curve	Moderate	Low

Workato vs. MuleSoft

Aspect	Workato	MuleSoft
Target Users	Business users and IT professionals	Primarily developers and IT professionals
Coding Required	Minimal coding for most scenarios	More coding-intensive
Implementation Time	Faster time to value	Longer implementation cycles
API Management	Good API capabilities	Industry-leading API management
Pricing	Enterprise pricing with some flexibility	Higher enterprise pricing
Salesforce Integration	Strong Salesforce integration	Native Salesforce ownership offers deep integration
Community Support	Recipe sharing community	Extensive developer community

Workato vs. Microsoft Power Automate

Aspect	Workato	Power Automate
Microsoft Ecosystem	Good Microsoft connectors	Native integration with Microsoft ecosystem
Connector Breadth	Wider range of enterprise connectors	Strong in Microsoft, good third-party coverage
Complex Logic	More advanced logic handling	Improving but less robust for complex scenarios
UI Builder Integration	Limited UI building	Tight integration with Power Apps for UI building
On-premises Support	Strong on-premises support	Good on-premises support with gateways
Pricing	Enterprise pricing	More accessible pricing, especially for Microsoft customers
Mobile Experience	Limited mobile support	Better native mobile experience

The right choice depends on your specific needs:

• Choose Workato if: You need a balance of power and usability, require complex enterprise integrations, and want both business users and IT to collaborate on automation.
• Choose Zapier if: You primarily need to connect web applications with straightforward automations and prefer a lower-cost solution with minimal learning curve.
• Choose MuleSoft if: Your organization is developer-centric, needs advanced API management, and requires the most customizable integration platform.

• Choose Power Automate if: You’re heavily invested in the Microsoft ecosystem, want to combine process automation with application building, or need cost-effective departmental automation.

Workato Website Traffic and Analytics

Website Visit Over Time

Workato’s online presence has shown consistent growth over the past few years, reflecting the increasing interest in automation platforms. According to SimilarWeb and other traffic analysis tools, Workato.com has demonstrated the following traffic patterns:

📈 Annual Traffic Growth:

• 2020: Approximately 1.2 million visitors
• 2021: Grew to around 1.9 million visitors (+58%)
• 2022: Reached approximately 2.7 million visitors (+42%)
• 2023: On pace to exceed 3.5 million visitors

This steady growth aligns with the increasing market demand for integration and automation solutions as businesses accelerate their digital transformation initiatives.

Geographical Distribution of Users

Workato’s website traffic shows a global footprint with particular strength in certain regions:

🌎 Top Countries by Traffic Share:

1. United States (42%)
2. India (11%)
3. United Kingdom (7%)
4. Singapore (6%)
5. Australia (5%)
6. Canada (4%)
7. Germany (3%)
8. France (3%)
9. Japan (3%)
10. Netherlands (2%)

This distribution reflects Workato’s global expansion strategy, with particularly strong presence in North America, parts of Asia Pacific, and Western Europe. The significant traffic from India likely indicates both a growing customer base and the presence of technical talent leveraging the platform.

Main Traffic Sources

Understanding how users discover Workato provides insight into the company’s marketing strategy and industry positioning:

🔍 Traffic Sources Breakdown:

Source	Percentage	Notes
Organic Search	53%	Indicates strong SEO performance
Direct Traffic	22%	Reflects brand recognition
Referral Traffic	14%	From technology partners and reviews
Social Media	6%	LinkedIn dominates social referrals
Paid Search	5%	Targeted campaign approach

Top Search Terms Leading to Workato:

• “workato”
• “integration platform as a service”
• “ipas integration”
• “workflow automation tools”
• “enterprise automation platform”
• “salesforce integration tools”
• “workato vs mulesoft”
• “low code integration”

This distribution suggests Workato has established strong brand recognition while continuing to invest in organic discovery through content marketing and SEO strategies.

Frequently Asked Questions about Workato (FAQs)

General Questions about Workato

What is Workato used for?
Workato is used to integrate different applications and automate business processes across an organization. It allows companies to connect their various software systems, synchronize data between them, and create automated workflows that reduce manual tasks and improve efficiency.

Is Workato a low-code platform?
Yes, Workato is considered a low-code platform. It provides a visual interface for building integrations and automations with minimal coding required. However, it also offers advanced capabilities for those who want to incorporate custom code when needed.

Who owns Workato?
Workato is a privately held company founded by Vijay Tella, Gautham Viswanathan, and Harish Shenoy. It’s backed by venture capital firms including Altimeter Capital, Battery Ventures, Insight Partners, and Tiger Global.

How does Workato compare to RPA (Robotic Process Automation) tools?
While there’s some overlap, Workato focuses on system-to-system integration and process automation at the API level, whereas RPA tools typically automate tasks at the user interface level by mimicking human actions. Many organizations use both types of tools complementarily, with Workato handling deep integrations and RPA filling gaps where APIs aren’t available.

Feature Specific Questions

What applications can Workato connect with?
Workato offers 1,000+ pre-built connectors for popular business applications across categories including CRM, ERP, marketing automation, HR, finance, collaboration, e-commerce, and databases. For applications without pre-built connectors, Workato provides HTTP, SOAP, and REST API connectors to build custom integrations.

Can Workato connect to on-premises systems?
Yes, Workato can connect to on-premises systems through its Secure Agent technology. This allows you to integrate cloud applications with systems behind your firewall without opening inbound ports, maintaining security while enabling connectivity.

Does Workato support real-time integrations?
Yes, Workato supports both real-time and scheduled integrations. Real-time integrations are triggered by events in source systems (like a new record being created), while scheduled integrations can run at specified intervals to synchronize data on a regular basis.

Can I build custom user interfaces with Workato?
While Workato’s primary focus is on integration and automation rather than application development, you can create simple forms and interfaces using Workato’s Workbot for collaboration platforms like Slack and Microsoft Teams. For more advanced UI needs, Workato can be integrated with dedicated low-code application development platforms.

Pricing and Subscription FAQs

How much does Workato cost?
Workato uses a custom pricing model based on factors like the number of recipes (automations), connectors, and transaction volumes. While they don’t publish specific pricing, industry sources suggest entry-level plans start around $10,000 annually, with enterprise implementations ranging from $50,000 to several hundred thousand dollars depending on scale and requirements.

Does Workato offer a free trial?
Yes, Workato offers a 30-day free trial that allows you to explore the platform’s capabilities, including access to most connectors and the ability to create and run recipes. The trial provides a good way to evaluate if Workato meets your needs before committing to a subscription.

What factors affect Workato pricing?
The main factors that influence Workato pricing include:

• Number of recipes (automations) needed
• Types and quantity of connectors required
• Volume of transactions processed through the platform
• Need for multiple environments (development, testing, production)
• Security and compliance requirements
• Level of support and services

Support and Help FAQs

What kind of support does Workato provide?
Workato offers multiple support options depending on your subscription level:

• Standard support: Email support with defined response times
• Premium support: Faster response times with phone support
• Enterprise support: Dedicated customer success manager, priority response, and implementation assistance

Is there a Workato community?
Yes, Workato has an active community where users can share recipes, ask questions, and learn best practices. The community includes the Recipe Marketplace where you can find pre-built integration templates, forums for discussion, and regular community events and webinars.

How can I learn to use Workato?
Workato provides several learning resources:

• Workato Academy: Free online courses and certification programs
• Documentation: Comprehensive guides and tutorials
• Webinars and videos: Regular educational content
• Professional services: Paid training and implementation assistance
• Community forums: Peer learning and knowledge sharing

Conclusion: Is Workato Worth It?

Summary of Workato’s Strengths and Weaknesses

After a comprehensive analysis, let’s summarize what makes Workato stand out and where it might not be the perfect fit:

💪 Key Strengths:

1. Balance of Power and Usability: Workato successfully bridges the gap between sophisticated enterprise integration capabilities and user-friendly interfaces that business teams can navigate.
2. Extensive Connector Library: With 1,000+ pre-built connectors covering major business applications, the platform significantly reduces implementation time and development effort.
3. Community Recipe Exchange: The ability to leverage and adapt pre-built automation templates accelerates time-to-value and promotes best practices.

4. Enterprise-Grade Security: Robust security features meet the requirements of even highly regulated industries, making it suitable for sensitive data integration.
5. Collaborative Approach: The platform enables collaboration between business and IT teams, reducing bottlenecks in automation initiatives.
6. Strong Error Handling: Sophisticated error management capabilities ensure automations remain reliable and resilient.

🤔 Potential Drawbacks:

1. Price Point: The enterprise-focused pricing model may put Workato out of reach for smaller organizations with limited budgets.
2. Learning Investment: While basic functionality is accessible, mastering advanced features requires significant time investment.
3. Resource Requirements: Complex implementations may require dedicated resources to maintain and optimize.

4. UI Building Limitations: Organizations needing extensive custom interfaces may need to complement Workato with other tools.

Final Recommendation and Verdict

Workato delivers exceptional value for:

• Mid-sized to large enterprises seeking to modernize their integration strategy while reducing technical debt
• Organizations with diverse application landscapes that need a unified approach to connectivity
• Companies prioritizing business agility that need to quickly adapt processes as requirements evolve
• Businesses pursuing digital transformation who need to connect legacy systems with modern cloud applications
• IT departments seeking to empower business users while maintaining governance and security

You might want to consider alternatives if:

• You’re a small business with simple integration needs and limited budget
• You primarily need UI-focused application building rather than integration
• Your integration needs are heavily focused on a single vendor ecosystem (like Microsoft)
• You require extensive customization at the code level for most integration scenarios

The verdict: For organizations serious about enterprise automation and integration, Workato represents one of the most compelling options in today’s market. Its combination of accessibility, power, and enterprise readiness makes it suitable for transformational automation initiatives that span departmental boundaries. While the investment is significant, the potential returns in efficiency, data quality, and business agility justify the cost for organizations with substantial integration needs.

As businesses continue to add specialized applications to their technology stack, the need for cohesive integration only grows. Workato addresses this challenge with a platform that evolves with your needs, from simple department-level automations to complex enterprise-wide processes.

If your organization is drowning in manual processes and disconnected systems, Workato provides a life raft that can evolve into a powerful vessel for digital transformation.